01
Improved usability
Intuitive and easy-to-use products simplify learning and increase satisfaction for real users of the software.
Research & design
Optimizing User Experience to maximize the Product value
Putting the User at the center of design
User-Centered Design places users at the heart of the entire product development process.
This is achieved through an iterative approach, where a clear understanding of users' needs enhances the entire design process.
What is User Centered Design
User-Centered Design (UCD) is a methodological approach in software development that focuses on the needs and experiences of end users.
Through an iterative process of research, design, and evaluation, UCD ensures that digital products and services are intuitive, effective, and satisfying for users.
This approach aims to maximize value for users by enhancing usability and overall experience, ultimately delivering tangible and measurable results for businesses.
How your Product can have benefits from User Centered Design
02
Increased user engagement
A design that facilitates navigation and helps users achieve their goals enhances engagement and loyalty, encouraging more frequent and lasting interactions.
03
Reduced development costs
Identifying and resolving usability issues early in the development process reduces the need for costly changes later on.
04
Increased conversions
Improving user experience leads to higher conversion rates, contributing to better business performance and greater profits.
The iterative process involves several stages, each with a specific goal
1. Users research and analysis
Goal
Identify target users and thoroughly understand their needs, behaviors, and expectations to inform product design and ensure it meets their requirements.
Activities
In this phase, use cases and user journey maps will be developed to clearly define the project's key features.
2. Defining requirements
Goal
Define clear objectives and functional and non-functional requirements based on the information gathered during the research phase.
Activities
During this phase, use cases and user journey maps will be developed to clearly define the project's key functionalities
3. Design and prototyping
Goal
Develop design solutions that meet user requirements and create prototypes to test and refine these solutions before the development phase
Activities
4. Users testing and evaluation
Goal
Verify with end users that the proposed solutions meet the objectives defined during the research phase.
Activities
We will conduct usability tests and feedback sessions, iterating the design based on the test results.
5. Development and deployment
Goal
Transform approved prototypes into a fully functional final product.
Activities
We will conduct front-end and back-end development, integrate functionalities, ensure continuous review based on received feedback, and perform quality assurance (QA)
Each phase is iterative and may be revisited multiple times to ensure the final product fully meets user needs and business goals
Good design, when it’s done well, becomes invisible. It’s only when it’s done poorly that we notice it.
Think of it like a room’s air conditioning. We only notice it when it’s too hot, too cold, making too much noise, or the unit is dripping on us. Yet, if the air conditioning is perfect, nobody say anything and we focus, instead, on the task at hand
Selected case studies
Drupal, Monolitich, Operations, Continuous Integration, UX & UI
WebTv - Senato della Repubblica
A WebTv to allow everyone to enjoy events and meetings held within the Senato della Repubblica. Live broadcasts, archives and a dynamically updated schedule ready to inform users about upcoming events
UX & UI , Directus, Next.js, Decoupled, Continuous Integration
Website - Bmeme
New Brand Identity and New Portal. A project aimed at conveying the true essence of Bmeme.
UX & UI , Drupal, Angular, Decoupled, Microservices, Continuous Integration
BIP - IGT
An innovative, revolutionary application that optimizes quote creation, ensuring precision, performance, and reliability.